Dear Sports Radio Hosts,
Let me start by saying that I LOVE sports radio. I listen to your programs every morning and on my way home from work. I listen to sports radio more than I actually watch sports, which I’ll admit is weird.
So please, understand that I am coming to you as a fan (as opposed to a crazy, ranting feminist) when I tell you that your coverage of women’s sports doesn’t make you sound like an educated analyst; it makes you sound like a valued member of Ron Burgundy’s news team.
I hear your ads for male virility drugs and dad friendly divorce lawyers and I understand that I am a minority listener. I would never ask you to give women’s sports an equal share of your air time. In fact, I’m not even writing to ask you to report on women’s sports more. I’m actually asking you to mention them LESS.
It seems like there are only two acceptable ways to approach the topic of women’s sports in your industry. You can,
1) Comment on how they are inferior to men’s sports, or
2) Comment on how hot and/or un-hot the athletes are
They say no press is bad press, but if I was a professional athlete, I think I’d pass on either option.